You know that feeling. You’ve saved up your in-game currency, or maybe you’re about to click “purchase” with real money. Your heart does a little skip. The loot box on the screen spins, flashes, and finally reveals… something you didn’t want. Again. Yet, here you are, thinking about trying just one more time. That reaction isn’t accidental. It’s the result of incredibly sophisticated psychological design. Let’s dive into the mechanics of our own minds that game developers—and let’s be honest, their monetization experts—have learned to tap into. The Pull of…
Read MoreAnalyzing the Psychology of In-Game Purchases and Loot Boxes
